The Actual Way to Scale Your Dental Practice Isn't One Channel. It's All of Them, Done Properly.
We've generated £2.1M+ in tracked patient revenue across 100+ UK and US dental practices, through SEO, Google Ads, and Meta Ads. If we don't deliver, you don't pay.
Performance-guaranteed. If we miss your targets, you don't pay.
Trusted By Leading UK & US Practices
18x ROAS
Google Ads (Florida)
23 Patients
From ChatGPT in a single month
20.68x ROAS
Meta Ads (Implants)
"My diary has gone from 25% Invisalign to 75% Invisalign."
Dr Louise Roebuck
Top Invisalign Go Provider, Warwickshire
"The results from the campaigns have been incredible."
Dr Zena Aseeley
Cyncoed Dental
Dentist, if you're reading this, there's a good chance one of these three problems is costing you patients right now.
A straight answer on why your marketing isn't working — and what to actually do about it.
And the frustrating part is that none of it is your fault. You hired people to handle this. You paid them, often for years. You're still here, reading a landing page, trying to figure out what went wrong.
Let's go through it.
Your SEO agency has taken years of fees and you're still not ranking.
You're paying a retainer every month. You've seen the reports. Blogs written, backlinks built, audits delivered. And yet you're nowhere near the top positions on Google or Google Maps for the searches that actually matter.
Meanwhile the practice down the road, the one with worse reviews and an uglier website, is sitting above you. You've checked. More than once.
The reason isn't that their agency is smarter. It's that your agency got paid whether you ranked or not. Their proposal was built around deliverables, not outcomes. Blogs, backlinks, reports. None of those are patients.
Your Google Ads are impossible to scale profitably.
Every month your agency sends you a report. Impressions, clicks, cost per lead. The numbers look fine on paper. You almost feel like you should be happy.
Then you check your books and the numbers don't add up. Fewer appointments than the report suggested. Half the leads never picked up the phone. The ones who did weren't qualified. Treatment acceptance was flat.
Here's why. Landing pages that don't convert. No testing of new angles. Keywords that never get negativized. Nobody tracking what happens to the lead after it lands in your inbox. You're paying for the top of a funnel nobody is measuring the bottom of.
And even if your SEO and Google Ads are working, your Meta ads aren't.
Meta is a different game. It rewards volume and production quality, and punishes everything else. You need fresh creative every week. You need proper shoots with real patients and real before and afters. You need someone editing hooks, testing angles, swapping out fatigued creative before performance drops.
Your current agency isn't doing any of that. Your Meta account is running on the same three tired videos it was running six months ago. That's why the cost per booked patient keeps creeping up and nobody can tell you why.
Here's what nobody in this industry will tell you.
The reason none of this is working isn't that SEO is broken, or Google Ads is too expensive, or Meta doesn't work for dentists.
The reason is that every agency you've hired so far has been paid whether they delivered or not. Their incentive was to look busy. Yours was to grow. Those two things almost never line up.
We built Denteel around the opposite arrangement. You pay us for outcomes, and we carry the risk of getting you there.
Here's what that looks like in practice.
- Guaranteed top rankings on Google & Google Maps — or you don't pay.
- A process we've delivered for every SEO client we've taken on.
- Visibility inside ChatGPT for the cited searches your patients are actually running.
- Tracked end-to-end: ad click → booked patient → treatment accepted.
- We know exactly which keyword, ad, and landing page produced every dollar.
- No vanity metrics, no monthly PDF. One system. Clear ROI.
- The last thing we pitch — because it should be the last thing you turn on.
- A real production pipeline: shoots, hook edits, angle testing, weekly refreshes.
- Becomes the amplifier on top of SEO and Google Ads — not a money pit.
This isn't for everyone.
- You're just starting out.
- You're an associate without spending authority.
- You want monthly reports and an agency that disappears between meetings.
- You run a cosmetic, implant, or ortho practice doing serious revenue.
- You've stopped believing agencies because every one has underdelivered.
- You want outcomes you can measure — not deliverables you can't.
We take on a limited number of new practices each quarter to ensure delivery quality. If capacity is full, we'll let you know.
Book your patient acquisition audit.
The audit is free. It takes 30 minutes. By the end of it you'll know exactly where your current agency is failing you, what it would take to fix it, and whether we're the right team to do it.
Whether you work with us afterwards is completely up to you. Either way, you walk away with answers.
P.S. If you've read this far, you already know something needs to change. The worst thing you can do now is spend another quarter hoping your current setup turns itself around. It won't. Book the audit, get the answers, and decide from a position of actual information for once.
Results That Speak Louder Than Promises
Real ROI data from real dental practices. Every channel. Every pound tracked.
The patients who Google 'dentist near me' and book without ever clicking an ad. SEO puts you in front of them. AI SEO puts you in front of the ones asking ChatGPT instead.
Dr James Goolnik
SEO and AI SEO
Optimal Health Dental
6 → 60
Keywords in Google's Top 10 (out of 61 tracked)
23 in the top 5
11 in the top 3
Organic traffic grew 533% in 9 months
9 months
US Multi-Location Practice
21 → 189
Keywords in Google's Top 10
Organic traffic: 640 → 5,576 users (770% increase)
20 months
UK Dental Group
6 → 54
Keywords in Google's Top 10(out of 59 tracked)
Organic traffic: 1,789 → 10,450 users (484% increase)
15 months
23 ChatGPT Patients
new patient referrals from ChatGPT in a single month (March 2026)
Practice in Central England
2 Invisalign Cases from ChatGPT (£7,000)
Sourced directly from ChatGPT, £7,000 in new patient revenue in one month (March 2026)
Practice in Florida, US
4 Patients in 1 Week
Found through ChatGPT without any paid ads (Jan 2026)
Ophthalmology Clinic in Birmingham and London
"But a patient did find me on ChatGPT. I was like, sorry, you're 60, you found me on ChatGPT?"
AI-powered patient discovery is already here. Your competitors are being found. Are you?
"Four patients during the last week told me that we were picked up through ChatGPT and that's great news."
When patients ask AI for eye care recommendations, this practice shows up. That's the power of AI visibility.
The highest lifetime-value patients are actively searching for treatments right now. Google Ads puts you at the top of that search, today.
Google Ads Results Across the UK and USA
General Dental Campaign in Central England
£57K → £234K+
Ad Spend → Tracked Patient Revenue
4x overall ROAS across 9 campaigns
11 months
General Dental Campaign in Southern England
£8.7K → £97K
Ad Spend → Patient Revenue
Fillings, restorative work, implants
10 months
Implant Campaign in Northern England
£6K → £18,200+
Ad Spend → Patient Revenue
3x ROAS on implants alone
11 months
Emergency Campaign in Central England
£16.7K → £46.5K+
Ad Spend → Patient Revenue
~3x ROAS on emergency dental alone
10 months
Invisalign Campaign in Florida
$2,500 → $45,000
Ad Spend → New Patient Revenue
18x ROAS from Google Ads
1 month
Emergency Ads — Sean Wilson DDS
$1,500 → $20,000
Ad Spend → Revenue
13.3x ROAS in first month of emergency ads
1 month
Dr Tej Hyare
Google Ads, SEO, Meta Ads
"The results have been fantastic since we started working together."
Andrew Lee Dentistry
Build awareness and fill your diary with scroll-stopping creative, without your clinicians needing to be on camera.
The Clock Dental Practice
Missing Teeth & Implants
20.68x
ROAS
£192,801
Easter Ross Dental Care
Invisalign
10.02x
ROAS
£156,225
Cyncoed Dental Practice
Cosmetic
15.42x
ROAS
£185,000
"The results from the cosmetic campaigns have been incredible."
Dr Zena Aseeley
Cyncoed Dental Practice
"My diary has gone from 25% Invisalign to 75% Invisalign."
Dr Louise Roebeck
Top Invisalign Go Provider, Warwickshire
"We have received a high ROI from our Implants campaigns."
Dr Behrang Mostavi
The Clock Dental Practice
"My husband and I trust Ash to bring in patients who want to be here."
Dr Chandni Amin
The Dencare Clinic
Real Conversations with Real Clients
What Practice Owners Say Behind the Scenes
Patient found via ChatGPT
Another patient sourced from ChatGPT
£19.60 per booking
100% conversion rate
What We Actually Do
Three pillars. One holistic system. No single point of failure.
SEO & AI Rankings
Get your practice into the top 3 to 5 positions for your chosen keywords, including AI Overviews on ChatGPT, Google AI Overview, and Perplexity. This is where the highest lifetime-value patients come from.
Google Ads
Scale your ad spend into the campaigns that drive emergency, general, cosmetic, and implant patients. We build, manage, and optimise every campaign so every pound works harder than the last.
Meta Ads
High-quality production shoots and scroll-stopping creative that doesn't depend on your clinicians being on camera. We use clinic B-roll and AI to convert cold audiences into booked appointments.
One system. Clear return on investment.
We track every step from the ad click to the treatment accepted, across SEO, Google Ads and Meta.
ROAS month-on-month, keyword rankings, lead volume, and revenue attribution. Every pound spent is tracked end-to-end so you know exactly what each patient costs to acquire.
Textbook Orthodontics: 28.48x ROAS in 30 Days
$2,000 ad spend · $57,000 in patient revenue generated
Over a broader period: $9,000.51 ad spend · $171,700 in revenue · 19.08x sustained ROAS.
Book Your Free Audit
Schedule your free Patient Acquisition Audit, a 30-minute call built around your data.